St. Peter: Find the right direction and be the "first explorer" in the field of energy-saving screens

The current LED display segment is booming, from the LED small-pitch display that has been receiving much attention to the “black horse” LED transparent screen that has sprung up everywhere, to the LED stage rental screen that has been warmed up in recent years. Iterative update always leads all the LED screen peers, which makes people feel that the segmentation market is fiercely competitive, and can not help but expect a broader segmentation space. At the time of competition in various sub-segments, with the emergence of the common yin technology, LED yin energy-saving screen as a rising star, also ushered in a broad and promising market demand, attracting major companies to compete for layout. Focusing on LED anti-yin energy-saving screen, for Zeng Ze, general manager of Shenzhen St. Peter Optoelectronics Co., Ltd., it is an extremely difficult road, and there are many challenges in the process, but Zeng always always tough. What kind of opportunity is it to take him on the road to entrepreneurship? What kind of beliefs made him insist on sticking all the way? What values ??and product ideas does St. Peter carry? With these questions, we have had a deep conversation with Zeng Zong and really approached the entrepreneur.

Interview

Shenzhen St. Peter Photoelectric Co., Ltd.

               General Manager Zeng Ze

Zhixian takes the lead and finds the right position

In today‘s world, resources and environmental issues are common challenges facing humanity, and green and low-carbon development is becoming a trend and trend of international development. Especially in the context of coping with the international financial crisis and climate change, promoting green growth and implementing a green new policy are the common choices of the world‘s major economies. Developing a green economy and seizing the commanding heights of future global economic competition has become an important national strategy. Vigorously promote environmental protection and energy conservation, research and development of green energy-saving products, LED display manufacturers have not stopped the pace, and are working hard to contribute to energy conservation and environmental protection. Shenzhen St. Peter Optoelectronics Co., Ltd. has adapted to national energy conservation since its inception. The environmental protection initiative is committed to becoming a provider of LED outdoor energy-saving display solutions. Zeng always said in an interview: "Our position is to take a differentiated route. Although our company is still developing gradually, as long as you have enough market acumen and know the needs of customers, you can stabilize the market. ”

As the competition in the LED display industry market has become increasingly hot, emerging markets have emerged. Therefore, keeping a close eye on the industry market and constantly improving the sensitivity to the market is a crucial part for LED display companies in the segment. Zeng Zong, who is a sales person, is also well versed in this. He explained: "This is driven by the current environment, and with the changes in the industry market, the first five years of posting has passed, I think The next opportunity in the second five years is to fully enter the era of energy conservation. In the first five years, the market was mixed, we have missed this opportunity, and then it is a good time for us to develop. Comparing St. Peter to a speedboat, he said: "We are still a new force in the LED display industry. No matter the strength of production R&D or the scale of the industry, they are like an aircraft carrier. What do we depend on? To achieve a corner overtaking? It is only a matter of recognizing the opportunity of the outdoor LED common yin energy-saving screen.

Strict quality control, ingenuity polishing

Deng Xiaoping once said: "Development is the last word." In today‘s product quality is the life of the company, product quality has become a fundamental and development guarantee for a company in the market. The quality of the product determines the life of the product, and even the development fate of the enterprise. Without quality, there is no market. Without quality, there is no benefit. Without quality, there is no development. Therefore, quality is the last word, especially in the period when a large number of emerging forces emerge in the industry. Only by paying close attention to product quality can we win by quality. In the words of Zeng Zong, it is: “Building a hard product.” “In the market, if there is no good product that is recognized by the customer, your brand influence will always be weak, so at present our goal is to make the product good, The case is made, only the actual case can be made to convince everyone, in order to have the opportunity to develop." Zeng always used his unique product concept to lead St. Peter, he believes that research and development ideas are determined by the market. The process of R&D design also reflects Zeng’s product philosophy and ideas. R & D personnel should not just use the usual thinking to design, but to design the desired things in combination with the needs of customers and the market, so that I will study hard about a product that I think is doing very well, but in the end, there is no customer to pay the bill, there is no price/performance ratio.

In the current fierce competition, fast-paced life, complicated industry status, adding invisible pressure to people, making some people‘s minds float like soup, body is more or less full of craftsmanship, tacky, how fast The rapid production of money has become the goal pursued by many companies. Few people are willing to polish products with a heart of artisans. St. Peter is like a “clear stream” in polishing products. The use of high-quality raw materials and research and development are never lost. St. Peter’s common energy-saving screen PCB board adopts four-layer board bonding technology, and the four-layer board is Cooling or circuit design has great advantages, more than double the cost of conventional boards. At the same time, the common power source used in the screen is three times the price of conventional power. I always thought that this was a small matter to do big things. He said: "Our product advantage is the small details of its current product. We are doing better than others. The information is too transparent now, where is the advantage of your product, you are What kind of work has been done on the above, customers can see our differences as long as they are carefully compared."

Create a reputation with honest letter

"If you want to repair your body, you should first be righteous; if you want to be righteous, you should be sincere." It is a poem in Han Yu‘s "Original Road", which is used to describe the way of Zeng‘s life. Over. “There is no shortage of people who think about products every day. The key is to do things in a down-to-earth manner. Customers feel that you are a reliable person. Although our company is not big, our reputation in the supply chain is very good. Everyone is very recognized for us. The support for all our supply chains, whether it is the price or the payment method, is very strong. We must also abide by our commitments and abide by the integrity. I think this is a mutual process." Some customers have asked him, Why should the company‘s positioning be set high? Zeng’s answer is very certain: “This is like a pyramid. We are catching this customer in the tower. Our goal is to make cost-effective products. Only after we have made our products, we will do our best, customers. Naturally, I am willing to pay for the bill, and the money earns peace of mind. After the product is sold out, the service must be kept up. In fact, as long as the product is well done, there is not much after-sales concern."

During the interview, the reporter noticed that the words “Haina Baichuan” written by Zeng Zong were very prominent in the office. The hobby of Zeng’s amateurs also complemented the way of his business. “Haina Baichuan, Rong Nai Big". As the helm of the enterprise, the only way to grasp the direction of the company is to continue to learn. Zeng always admits that he is also a person who loves to learn. It is not only the knowledge in books, but also the inspiration in practice. He said: "The company is also established. Growing up in the groping, as the market for LED display industry segments continues to refine, more and more small brands, professional brands, and segmented brands will continue to emerge, and then have their own advantages in the competitive process. We can find a good learning model that can be emulated by big companies and small companies."

 

When it comes to tomorrow, Mr. Zeng is full of confidence: "Now is the era of Chinese manufacturing. China‘s products may be used in any corner of the world. The display screen is definitely one of them. If the market is limited to domestic. It may not be enough to develop in the future. Then, we will push the products abroad in the future. But what we have to do now is to polish the products first. We have to be at the forefront of others, when you see our plan. "Our new generation of products has come out again." In the eyes of Zeng Zong, as an entrepreneur who masters the destiny of the company, he should calm down, sneak in the interior, retreat, and rebuild the contemporary artisan spirit and craftsman culture with awe. With Zeng’s insistence and persistence, I believe that St. Peter will stand out in the future competition.

Conclusion

When it comes to tomorrow, Mr. Zeng is full of confidence: "Now is the era of Chinese manufacturing. China‘s products may be used in any corner of the world. The display screen is definitely one of them. If the market is limited to domestic. It may not be enough to develop in the future. Then, we will push the products abroad in the future. But what we have to do now is to polish the products first. We have to be at the forefront of others, when you see our plan. "Our new generation of products has come out again." In the eyes of Zeng Zong, as an entrepreneur who masters the destiny of the company, he should calm down, sneak in the interior, retreat, and rebuild the contemporary artisan spirit and craftsman culture with awe. With Zeng’s insistence and persistence, I believe that St. Peter will stand out in the future competition.